Tipss Real Estate Sale

Define your company image. How you choose to market your real estate company

Define your company image. How you choose to market your real estate company will have a major impact on the clients you attract, your volume of business, and how you conduct business on the whole. Ask yourself some of the questions below and try to look at your company through the eyes of potential clients.

Who is your target audience? Are you trying to attract first-time home buyers, small business owners, growing families, or some other group?

What are your business strengths? How can you capitalize on these? What about your weaknesses? How might you improve these?

Where do you want your business to be in a year? Five years? Ten years? Try to see the big picture and determine whether a large investment in advertising is a practical option.

What types of real estate are you selling? It might not make sense to go all-out on pricey advertisements if your average home sale/purchase price is $100K, for example.

Create a brand. If your company doesn’t already have one, develop a logo or other visual element to go along with your visual media marketing. Your brand will be an identifying symbol by which your target market will come to recognize you.

Make sure your brand suits your target clientele. For instance, it will be especially important to develop an elegant and tasteful logo if you are aiming to attract a wealthy or elderly subset of the population, whereas something more catchy or bold might be more appropriate for bringing in younger clients.

If you already have a logo, consider how might be improved and the sunk cost involved in updating it (such as the money you’ve already spent on print ads or billboards).

If you are not the artistic or visual type, consider hiring a consulting artist or designer to spruce up your brand image.

Use your brand in all real estate advertising and marketing; this includes print, television broadcast, and online ads. You want your brand to become synonymous with your company.

Choose a specialty. If you don’t already have a specialty, consider selecting a category of real estate on which you’d like to focus your business. This can be anything you are qualified to do, from beachside bungalows to 50,000 square foot commercial buildings. Having a specialty can help you narrow down your marketing efforts.

For many businesses both within and outside real estate, the key to success is finding and filling a niche. Do some research to find out whether any market subgroups are underrepresented by real estate companies in your area. If demand is high enough, you can benefit by tailoring your company to this gap in the market.

You may find that marketing your company becomes easier once you’ve identified a niche. This is because even a small amount of advertisement can alert interested clientele to your existence if you are the only game in town.