पीपुल्स बिजनेस पाठकों को एक अद्वितीय प्रदान करता है

The People Business offers readers a unique, inside perspective on what works and what doesn’t in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. In this blog post, you will be able to download free e-book copy of The People Business .

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

Table of Contents

Below is the complete table of contents presented in The People Business – How Ten Leaders Drive Engagement Through Internal Communications :

Below is the complete table of contents presented in The People Business :

Telefónica Digital: How a culture of openness and transparency ensures that employees feel constantly up-to-date with internal change and the impact of external influences in a highly regulated business

Managing and measuring employee engagement: Experience in a competitive industry sector with traditionally high levels of staff turnover

Grant Thornton: How the evolution of an authentic internal voice is helping to drive essential change in an increasingly turbulent and challenging climate for business leaders

BG Group: How your ‘employer brand’ is a dynamic and innovative power tool to unite a global workforce throughout the corporate change

GE Capital: How a coaching culture is helping a finance company to embrace major change and extract maximum value from face-to-face communications in a global structure

Heathrow Airport: How one organization is effecting major cultural change and developing a new generation of leaders by empowering its people to understand their own strengths – and align themselves with company values

Just: How a brave and bold approach to internal communications is supporting a merger at the innovative retirement income specialist – and building channels that exploit the millennial world of social media to the max

The Institute of Internal Communication: How a professional body is leading the way in setting 21st century standards for excellence in internal communications and the importance of driving change from the inside

April Six: How team building and connected leadership are helping a service business to go global without losing sight of core values that are being driven from the very top

Natural England: How strong story-telling, data, and insight are helping to confirm IC as an enabler, not mailbox, at one government agency.

Product Details

Book Name: The People Business

Edition : 1st Edition | | ISBN : 074947971X

Author Name: Annabel Dunstan; Imogen Osborne;

Category: Business

Format / Pages : – 216 Pages

The People Business