MuchMore

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The joint venture brings the largest Brazilian group of communication services closer to innovation-based digital business

MuchMore comes to life with a mission to generate new revenue sources through online strategies for its clients.

The ABC Group, Brazil's largest group of communication services, and SODET, a digital innovation company located at Porto Digital, Recife, announce the creation of MuchMore, a joint venture between the two companies.

The new JV will offer services in consulting, strategy, creation and operation of new digital businesses for brands and large companies. Muchmore’s main service will be to create new revenue sources for companies that are already at an advanced stage of maturity in the digital universe.

The Joint Venture offers proprietary methodology, efficient use of network platforms and more than 20 years of experience by its professionals in the creation and evolution of digital business.

With the experience and vision of creators of large media and technology companies in Brazil, the new enterprise will be led by Bob Wollheim, digital head of the ABC Group - who keeps his executive functions in this company and becomes partner of the joint venture - and Teco Sodré, Sodet’s CEO. Silvio Meira, one of the founders of C.E.S.A.R. and Porto Digital, in Recife, joins the MuchMore team alongside Ariela Primo and Bruno Encarnação.

The new initiative in the ABC Group portfolio will have teams, offices and operations in San Francisco, Recife and São Paulo. Bob Wollheim will divide his time between San Francisco and São Paulo, linking the Silicon Valley technology companies to MuchMore and its clients.

The vision and expertise of MuchMore’s team will be at the service of clients with needs such as creativity, digital innovation and entrepreneurship, start-up programs, joint ventures, networked business models, digital interaction with clients and new businesses in the mobile and Internet of Things environment.

MuchMore hits the market aleady with two business partners - Renato Mendes, former NetShoes and Abril Publishing and In Hsieh, former Xiaomi, Baby.com.br and Submarino - who will lead, alongside Bob Wollheim and Teco Sodré, the digital business construction projects for ABC Group's clients and for the market.

The new experiences and skills acquired by ABC Group through MuchMore will be converted into digital transformation opportunities to generate new revenues for the group's customer base.

With MuchMore, the ABC Group comes into closer contact with the start-up and digital entrepreneurship scenario in Brazil, which has been promoted in Porto Digital for 15 years already with great success, having attracted more than 250 companies to the urban technology cluster in Recife’s old port, as part of the revitalization process of the central area of the city.

Guga Valente, ABC Group’s CEO, says: "The world of technology businesses is now completely connected to the world of communication. With MuchMore, ABC flies higher and expands its ability to deliver technological solutions at various levels, including outside of advertising."

"Being close to Silvio Meira and Teco Sodré is to unite our creative power to the power of technology in a company that looks to the future knowing that the future is here!" Said Nizan Guanaes, ABC partner and founder.

According to Silvio Meira, "The platforms upon which all businesses sustain themselves will change radically in the next two decades... just as much or more than they changed in the last two. Almost certainly faster. MuchMore will create sustainable ways to support such digital, fast, innovative, sustainable changes."

Bob Wollheim says that "Muchmore is the evolution of ABC’s digital project, which now covers the digital universe in a morestrategic and relevant way for its clients" and Teco notes that "The opportunity to have Sodet in the ABC group is a chance to enhance digital business for some of the most important companies in Brazil."