Allyson Stewart-Allen is a renowned advisor, author, speaker, educator and NED

ALLYSON STEWART-ALLEN

Founder, CEO

Allyson Stewart-Allen is a renowned advisor, author, speaker, educator and NED whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances and corporate education.

A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

Using its BrandTravel™ methodology, Allyson helps companies and their leaders to successfully and profitably span international and functional boundaries by giving them the tools to be more effective in a global arena. The benefits clients enjoy as a result include better localisation, increased corporate diplomacy capability and more effective relationships with internal and external stakeholders.

Consultancy

Following her early career with blue-chip consulting firms PwC, PA Consulting Group and Hay Management Consultants, Allyson now advises Boards of Directors and corporate leaders in the services (legal, property and financial), luxury, retail, travel, hospitality and industrial sectors to name a few. Her expertise enables them to lead across cultures, achieve marketing and business development strategies, integrate acquisitions and build their corporate diplomacy skills. Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell. Detailed examples of her client projects can be found on the company’s website.

Board positions

Allyson serves as a Trustee of the Chartered Institute of Marketing, the UK’s professional body for the Marketing profession, having been elected by its members in November 2017. She also serves as a Member of the Advisory Board of the National Business Awards.

Publications

Allyson is co-author of the best-selling book Working with Americans (Prentice Hall), the first business manual exclusively about US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues. Notably, it is the first business book to feature at the Hay-on-Wye literary festival. Allyson is also a contributing author of The FT Handbook of Management, Win New Business and author of all 3 editions of Marketing in the USA for the UK Department for International Trade (DIT). She is also a regular columnist for Market Leader magazine.

Appearances

Allyson is an experienced and frequent commentator lending her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including CNBC’s The Business Class and for the past three seasons of BBC’s The Apprentice. Other outlets applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

Corporate Education

Allyson is engaged for her award-winning corporate education experience by Fortune 100 companies and the world’s leading business schools including Associate Fellowships at Churchill College Cambridge University, Said Business School Oxford University, London Business School, Duke Corporate Education, HEC Paris and Copenhagen Business School amongst others.