Disruptive Digital

विघटनकारी डिजिटल

“It’s not the strongest of the species that survives, nor the most intelligent, it is the one that is the most adaptable to change”

– Charles Darwin

The famous quote from Charles Darwin seems apt for the disruptive digital era, moving beyond the realms of physical limitations, opening new frontiers, and changing the fundamentals along the way. As a result, we are seeing the creation of highly agile, fearless and hyper-connected digital enterprise, willing to take on the world with unknowns at a rate never seen before. This book is a guiding lens to those established enterprises, who are weathering the storm, trying to reinvent themselves amidst disruptions that are threatening to take away their very existence. It also caters to the budding ones with blue-eyed approaches to win the market and make an impact on their customers. This book will help leaders transform through:

• Guiding frameworks for a transformed disruptive mindset

• Building blocks of disruptive digital enterprise

• Engagement models that define customer experience

• Digital maturity model, toolkits and assessment framework

• Knowledge on how to build a roadmap design

Disruptive Digital is richly illustrated with real world examples from Netflix, GE, Microsoft, Uber, Nike etc. along with detailed case studies of Indian Railways and Amazon, analyzing their digital maturity and roadmap moving forward. The book introduces a fresh perspective and innovative model to guide leaders and their teams in expanding their capacity to engage in the new disruptive era.